Define a qualified lead
Document geography, eligibility, required fields and duplicate handling.
Lead Generation
Qualified demand. Clearly defined.
Plan lead campaigns around eligibility, consent, validation and a useful next step for the consumer.
Keep the journey clear
Align the ad, landing page and follow-up with the offer presented.
Review downstream quality
Discuss acceptance and validation before increasing volume.
Define it before
you launch it.
Share your audience, market and desired action. The campaign plan should make permissions, measurement and commercial terms clear.