Source approval
Discuss native, display, contextual, search and paid social permissions separately.
Media Buying
Buy with an outcome in mind.
Plan paid acquisition around campaign economics and advertiser-approved sources.
Creative controls
Use approved claims, landing pages and brand references.
Measured expansion
Use validated acquisition results to guide budget decisions.
Define it before
you launch it.
Share your audience, market and desired action. The campaign plan should make permissions, measurement and commercial terms clear.