Know why this person is receiving the message
Before discussing creative, document how the audience was collected and what recipients were told. A subscriber to a specific publication may not expect unrelated promotions from an unfamiliar organization. Review the proposed message against that original expectation, the campaign rules and the requirements of the markets you plan to reach.
Keep the evidence your advisers and service providers need to evaluate the permission basis. This guide is an operational overview, not a determination that any particular list or campaign is lawful. Consent and marketing rules vary by jurisdiction, audience and method, so obtain qualified advice for the actual activity.
Identify the sender and describe the offer honestly
The sender name and subject line shape the first impression. They should help recipients recognize the message, not suggest an existing conversation, an official notice or an endorsement that does not exist. Review the complete email on a phone, including the preheader and destination links.
For US commercial email, the FTC CAN-SPAM business guide covers accurate headers and subject lines, sender-address requirements, opt-outs and other responsibilities. Read the official guidance for the details. The approved version of an affiliate creative should also include the qualifications needed to make its claims accurate.
Give suppression a named owner
Decide who handles unsubscribes and how those instructions reach every relevant sending process. Document the format, access controls and update procedure for any suppression data. A file that exists but is not applied to the current send does not protect recipients from receiving another message.
Test the unsubscribe journey before launch. Confirm that the link works on mobile, that the request reaches the correct system and that the intended suppression takes effect. Keep the handling proportionate to the purpose; suppression information should not become an extra audience list for a different promotion.
Check the sending setup as well as the copy
Mailbox providers have their own sender requirements. Google's Gmail sender guidelines distinguish requirements for all senders from additional requirements for bulk senders, including authentication and unsubscribe provisions. Check the current guidance with the person responsible for your sending infrastructure.
Treat provider acceptance and legal compliance as separate checks. Authentication does not establish permission to contact a person, and a campaign approval does not guarantee inbox placement. Monitor delivery failures and recipient feedback, investigate changes and avoid expanding a send while an unresolved issue affects the existing audience.
Keep a practical campaign record
Retain the approved subject line, sender identity, creative version, destination, audience description and suppression procedure. Record who approved the launch and what changed afterward. If a complaint arrives, those records let you investigate the actual message instead of relying on memory.
For the broader source discussion, read the affiliate traffic guide. Before increasing volume, work through campaign scaling with accepted outcomes and audience feedback in view. The network email policy remains a review draft until its operational and legal details are approved.
Review the email policy checklist and official guidance links with qualified advisers before launch.
Put the principle into practice.
Discuss the campaign-specific requirements with MMN before committing traffic or budget.
Talk to Partnerships